Public Opinion Research

Public Opinion Research

Public Opinion Research Since 2002, IRI has partnered with social sector organizations to improve the survey research field in Pakistan. Following similar development models by the Institute in Lebanon and the West Bank, IRI has fostered the Pakistan-based institutions to conduct survey research through ongoing polling and technical consultation. Over the past nine years, IRI has used public opinion research to inform all aspects of its Pakistan programming. National surveys have generated data on the strengths and weaknesses of each party and the concerns of the electorate. Public opinion research, both qualitative and quantitative, is used to assist parties with policy and message development, strategy and implementation. In each poll the parties are encouraged to recommend specific questions that allow them to understand how to appeal to voters more effectively. Following each poll, IRI provides technical trainings on the conduct of public opinion polling and how to collect, analyze and apply the information gained from the polls. IRI sponsored poll briefings and other trainings help Pakistan’s elected officials, party activists and other stakeholders understand constituent needs and ultimately build internal democracy within their organizations.