Normal Life
While some people would deny that television is a necessity, the fact that sets are found in a majority of western homes shows that it answers, to a greater or lesser degree, the need felt by millions of people of entertainment and information. A product, service or commodity that the public needs, and knows it needs. We might therefore assume that in such cases advertising would be of minor importance. To some extent this is true. Meat-packers, vegetable and fruit growers and dairy operators spend less on advertising. On the other hand, the competition that exists between rival brands means that the suppliers of such basic necessities as food, clothing, and housing must advertise their wears to stay in business. Significantly, the industry that spends mostly on advertising turns out a product which almost everyone considers a necessity soap, etc.
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